The legendary lothario of the rock band Kiss believes that the most important things in life are money, sex and more money-and he repeats variations on this theme in this highly entertaining book, which that covers much of the same autobiographical ground as his successful KISS and Make-Up, albeit with a different slant. Simmons readily admits that 'just because I stick out my tongue a lot and spit fire doesn't mean I have any qualifications to advise anyone on relationship, money or career issues.' What he does have is a highly successful rock band and, apparently, a highly developed ego, and he uses both to present a philosophy of work that is rooted, some would say ironically, in traditional Puritan virtues-work hard, save your money, don't smoke, don't drink, don't get high, equate time with money and know that being rich is better than being poor. His example of a successful man is his equally hard-working Kiss partner Paul Stanley; as in his first book, Simmons trashes the bad habits of his other bandmates. His view of the sexes, however, is Neanderthal: the 'power of women is completely based on whether she can attract a man, biologically speaking,' while 'the power of man is in achieving wealth and `killing things' so we can come back to the cave with a big piece of meat over our shoulder.' This belief translates into Simmons's main financial advice: 'The worst thing a man can do, financially and biologically speaking, is to get married.' His messages are bound to resonate with the book's prime target audience: not-so-young professional guys.