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Horizon investigates the growing world of market research. `Suggers' try to sell you things under the guise of market research, `Fruggers' fundraise under the same pretence, but it is the fear of `datamugging' that worries consumers most. With genuine market research, there should be no danger of material being seriously abused - but how reliable is it? A look at the way survey methodology is used in commerce, politics and the media.Today it can also be seen as a snapshot of the industry before the internet became mainstream.
Narrated by Angus Deyton
Originally shown 15 February 1993 on BBC2
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