Logo Design Workbook (An Hands-On Guide To Creating Logos). The "Logo Design Workbook is the first in a new series of practical and inspirational workbooks from Rockport that will cover all the fundamental areas of the graphic design business. The edition focuses on how to create powerful logo designs and answers the question. "What makes a logo successful?" In the first half of the book the authors walk readers step-by-step through the logo development process. The authors, Adams Moriaka, discuss everything you need to know about logos including choosing colors and typefaces, incorporating logos on products and collateral, figuring out the pros and cons of illustrating and avoiding common mistakes in logo design. Scattered throughout the second portion of the book are interviews with prominent logo designers and profiles of many well-known logos, that as well as historical logos that have shaped graphic design.