This week it\'s the always comical advertising task, where the remaining candidates find out that even if TV ads
seem childishly simple, creating them from scratch is not quite the doddle they imagined. It\'s a task calculated to
inflate the candidates\' egos as they play at being directors (the boys generally love this bit, swanning around the
studio barking \"Action!\" like little Cecil B DeMilles), before puncturing their dreams as they see their finished
results and look with horror on the amateur-hour cobblers they\'ve created. And to help the comedy along, Sir
Alan has chosen a nicely unglamorous brief: create a campaign for an exciting new brand . . . of tissues.