Me and my flatrate tried this out, with incredible success. Considering he's a pretty WEIRD guy and I'm just a regular dude as well, and given the fact that we were BOTH single for more than just a few months before, we're completely blown away and really have the book to blame.
This definetely has nothing to do with looks, money or some special super skill set we might possess, we just put to work what we've read and it was actually pretty fun and easy the whole time.
So have fun Folks, and if it doesn't work for you, it's YOUR FAULT! ;)
Uh, and for the ladys: DOn't be offended ;) THis is just so that men learn how to treat you the way you like it best, anyway :)