Thinking With Type.pdf (Size: 46.34 MB) (Files: 1)
Thinking With Type.pdf
Thinking With Type: A Critical Guide for Designers, Writers, Editors, and Students
The organization of letters on a blank page -or screen-is the designer's most basic challenge. What kind of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated?
Anyone who regularly and enthusiastically commits acts of visual communication will find something to use and enjoy in this book, which offers practical information within a context of design history and theory. Some readers will be chiefly interested in the sections that presents basic typographic principles in concise, non-dogmatic layouts. Others will spend more time with the critical essays, which look at the cultural frameworks of typography.
I decided to create this book because there was no adequate text to accompany my own courses in typography, which I have been teaching at Maryland Institute College of Art in Baltimore since I997. Some books on typography focus on the classical page; others are vast and encyclopedic, overflowing with facts and details. Some rely too heavily on illustrations of their author's work, providing narrow views of a diverse practice, while others are chatty and dumbed down, presented in a condescending tone.
I sought a book that is serene and intelligible, a volume where design and text gently collaborate to enhance understanding. I sought a work that is small and compact, economical yet well constructed- a handbook designed for the hands. I sought a book that reflects the diversity of typographic life, past and present, exposing my students to history, theory, and ideas. Finally, I sought a book that would be relevant across the media of visual communication, from the printed page to the glowing screen.
I had no alternative but to write the book myself.
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