This is Western Digital's WD Backup (WDBackup), also called ArcSoft TotalMedia Backup. Normally you need to purchase a WD external hard drive to get this, but it works with any external or internal drive. For Mac or Windows.
Just a simple .rar file. UnRAR and install! (Go to WD_Windows_Tools>Setup.exe for Windows, Mac>WD Backup.dmg for Macs)
This is the full version! Got it off of the WD website. It's not a trial!