Pitchmen follows the adventures of Billy Mays and Anthony "Sully" Sullivan, two of the most famous and successful pitchmen in history, as they search the world for inventions they believe they can take all the way to the big time. In each episode, this odd couple of pitchmen partners become potential dream merchants for the inventors they discover; most of whom have staked everything they own, and then some, on their inventions. For these lucky individuals, Billy and Sully falling in love with their products and deciding to pitch them to the masses could be the turning point that changes their lives forever. Most of the eccentric characters the pitchmen shepherd are all-in, risking absolutely everything in the biggest gamble of their lives. Will they fall short or, with Billy and Sully's backing, run their gadgets all the way to glory?