Dom Joly's Happy Hour was a surreal, spoof travel investigation in which Joly teams up with his friend, Canadian digital artist, Peter Wilkins to explore drinking habits around the world. They travelled to the Southern States of the USA, Russia, Australia, Europe and India. During the first documentary the pair explored Miami drinking styles, then met up with some hillbillies in the Appalachians tasting moonshine, and visited a gay cowboy bar in Atlanta before taking on the Christian right in Alabama's dry counties.
After that Joly hilariously visited Russia, trying 80% proof homemade vodka known as Samogon. He explains "You have an hour where you feel you can take on the world, then you black out. But because it’s almost pure alcohol, no hangover - sadly because I can’t remember it, I don’t know if it’s worth doing." They then visited Australia, Mexico and Europe before ending the tour in India. It was described in the Guardian as "a brilliantly surreal take on the tired format that is the TV travel show."
The programme included a lot more than just attempting to discover foreign drinking habits - for instance, in Russia Dom received a haircut from a nude woman. Another instance found Joly and Wilkins catching crocodiles in Australia. In Russia, they performed their own version of a morris dance before a bemused dance academy.
"The premise of investigating alcohol is ridiculous," Joly admitted during an interview. "I wanted an excuse to travel the world, but they (Sky TV) wanted a focal point. So I said as a joke: 'Well, I quite like drinking.' And they went, 'Fantastic, that’s brilliant!'" It was the best blag in the history of television.