Created by Tony Jordan (who also wrote many of the scripts), Hustle follows a group of London-based con artists as they attempt to dupe money out of their victims ("marks"). Despite their chosen trade, they adhere to codes such as "bad behaviour breeds bad luck". In particular they adhere to the first rule of the con "you can't cheat an honest man" because an honest man doesn't want something for nothing.
The series frequently breaks the fourth wall (usually at least once per episode) and uses cutaway scenes shot in a different style from the rest of the show. For example, in several episodes the characters appear to "stop time", interacting with other characters that are frozen in place, discussing the con either with each other, or even with the audience. The technique is used as a metaphor for how the main characters manipulate their environment at will, as opposed to normal people who have no clue of what is going on. Examples of this can be seen in the pilot episode, "Gold Mine", the first episode of the second series and "Signing up to Wealth", the second episode of the fourth series. Other fourth wall-breaking moments are more subtle - a character smiles at the camera as the con begins to take shape, or makes an editorial comment to the viewers. Some episodes insert fantasy sequences -- scenes shot like a Bollywood musical or a silent movie, for example.
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