Since the 1990s, with the introduction of writer James E. Reilly, Days of our Lives has moved from traditional plots to supernatural and science-fiction-themed stories, in conjunction with the rivalry of good vs. evil, in a Hatfield/McCoy feud style the Bradys verses the DiMeras. Under the tenure of Reilly, ratings first rose and then fell dramatically. Despite the introduction of new head writer Hogan Sheffer in 2006, ratings failed to revive, which led the show's producers to hire a few past fan favorites to stop the ratings hemorrhage. While penned by James E. Reilly, Days began to flounder but remained steadily in the 2.5 range (consistently second to last among all soaps at the time. The other show for which he was head writer, Passions, held the position of dead last in the ratings until it was moved to DirecTV in 2007.). Since the head writing job was appointed to Hogan Sheffer the ratings have dropped to a consistent 2.0 rating, continuing to leave Days in the bottom three overall.