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Search Engine Optimization~tqw~ darksiderg

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Search Engine Optimization
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General Information
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Type.................: Ebook
Part Size............: 33,829,101 bytes




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Posted by............: ~tqw~

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Release Notes
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Welcome to the only guidebook series that takes a visual approach to
professional-level computer topics. Open the book and you'll discover step-by-
step screen shots that demonstrate over 140 key search engine optimization
techniques, including:

• Analyzing your competition
• Researching and analyzing keywords
• Developing your link building skills
• Setting up blogs and communities
• Using Google Analytics
• Networking with Facebook and MySpace
• Boosting traffic with Digg and StumbleUpon
• Setting up pay-per-click campaigns
• Discovering ways to monetize Web traffic
• Installing valuable SEO plug-ins

Table Of Contents

THE HISTORY OF SEARCH-ENGINE OPTIMIZATION XIV
1 GETTING STARTED WITH SEARCH-ENGINE OPTIMIZATION 2
2 KEYWORD GENERATION 12
3 CREATING PAGES 32
4 BASIC WEB SITE STRUCTURE 54
5 ADVANCED WEB SITE STRUCTURING 70
6 CREATING CONTENT 86
7 CREATING COMMUNITIES 100
8 BUILDING LINKS 118
9 USING GOOGLE ANALYTICS 142
10 SOCIAL MEDIA OPTIMIZATION 168
11 CREATING PAY-PER-CLICK CAMPAIGNS 188
12 OPTIMIZING PPC CAMPAIGNS THROUGH QUALITY SCORE OPTIMIZATION 212
13 OPTIMIZING FOR OTHER SEARCH ENGINES 234
14 MONETIZING TRAFFIC 250
15 INSTALLING SEO PLUG-INS 272
INDEX 288

Product Details

* ISBN: 0470224487
* ISBN-13: 9780470224489
* Format: Paperback, 296pp
* Publisher: Wiley, John & Sons, Incorporated
* Pub. Date: April 2008

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