GENERAL PLOT: Economist Conor Woodman just might be the smartest man in the City. Once a high-flying City trader, he decided instead he wanted to trade in real things that he could touch and smell. So Conor left his job and, with £25,000 from the sale of his flat, travelled across four continents and 13 countries trading in all kinds of products – animal, mineral and vegetable – with the aim of doubling his money.
Despite his City contacts, international trade proves hard for Conor. Unperturbed, his eventual deals include selling 4,000 bottles of South African chilli sauce to India; horse trading with cut-throat dealers in Kyrgyzstan and investing £5,000 in Chinese jade, confident he can treble his investment by selling to a rich Taiwanese collector.
In Mexico, Conor has 750 inflatable body boards and reckons that an endorsement from the country's most famous surfer will help them sell. Meanwhile, he hopes to sell 400 bottles of tequila bought in the actual town of Tequila for a sizeable mark up. He then decides to gamble on Brazilian teak, but the economic downturn means hard times for the UK house builders he hopes will buy his wood.
Will Conor blow his £25,000 or succeed in doubling his cash?
THIS EPISODE: 1/4 - Economist Conor Woodman leaves his job as a market analyst to travel across four continents, trading in a variety of products in a bid to double the £25,000 he made from the sale of his flat. Beginning in Sudan, he tries to buy camels to take up one of the world's oldest trade routes along the Nile, before travelling to Zambia where he purchases two tonnes of coffee to sell in South Africa.