Wonder how some companies pop up high in search engine rankings? It's all
about search appeal. Master the strategies, techniques, and shortcuts in
this detailed guide and you can improve your Web site's search rankings and
drive the targeted traffic you want to your virtual door. Learn new ways to
add social media to the SEO mix, make your site mobile Web-friendly, write
SEO tags for maximum exposure, and more.
Table Of Contents:
Part I: Understanding SEO.
Chapter 1: Search Engine Basics.
Chapter 2: Creating an SEO Plan.
Part II: SEO Strategies.
Chapter 3: Building Your Site for SEO.
Chapter 4: Keywords and Your Web Site.
Chapter 5: Pay-per-Click and SEO.
Chapter 6: Maximizing Pay-per-Click Strategies.
Chapter 7: Increasing Keyword Success.
Chapter 8: Understanding and Using Behavioral Targeting.
Chapter 9: Managing Keyword and PPC Campaigns.
Chapter 10: Keyword Tools and Services.
Chapter 11: Tagging Your Web Site.
Chapter 12: The Content Piece of the Puzzle.
Chapter 13: Understanding the Role of Links and Linking.
Part III: Optimizing Search Strategies.
Chapter 14: Adding Your Site to Directories.
Chapter 15: Pay-for-Inclusion Services.
Chapter 16: Robots, Spiders, and Crawlers.
Chapter 17: The Truth About SEO Spam.
Chapter 18: Adding Social-Media Optimization.
Chapter 19: Automated Optimization.
Part IV: Maintaining SEO.
Chapter 20: SEO Beyond the Launch.
Chapter 21: Analyzing Success.
Appendix A: Optimization for Major Search Engines.
Appendix B: Industry Interviews.
Appendix C: SEO Software, Tools, and Resources.
Appendix D: Worksheets.