Author(s) : Shari Thurow
Publisher : New Riders Publishing
Format : PDF
ISBN : 0735712565
About the books:
Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites.
As the web expands into a vast sea of information, users increasingly turn to search engines as their fundamental navigation aid. And yet search engines face a daunting task, forced to select from thousands or millions of possible web pages when answering queries. Ultimately, all search engines in one way or another favor web sites that are "search friendly."