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Podcasting Bible~tqw~ darksiderg

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Podcasting Bible
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General Information
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Type.................: Ebook
Part Size............: 18,782,725 bytes




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Posted by............: ~tqw~

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Release Notes
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Podcasting is a blazing hot new medium, but to create effective audio and video
for the Internet, you need a thorough grounding in the tools and techniques that
make it possible. You\'ll find it all--including business planning worksheets and
tips--in this comprehensive guide from two industry experts. Each of the book\'s
seven sections focuses on key elements in a logical sequence, so you can find
what you need, when you need it--from an in-depth look at the basics, to
high-level recording techniques, to creating a revenue-producing business.

Table Of Contents

Preface vii
Acknowledgments xi
Part I: Podcasting: Where It Came From and Where It’s Going 25
Chapter 1: Stars Being Born Every Day 27
Chapter 2: Podcasting’s Meteoric Trajectory 37
Chapter 3: Exploring the World of Podcasting 47
Part II: Podcasting Production 67
Chapter 4: Defining Your Podcast 69
Chapter 5: Audio Production Tools 89
Chapter 6: Basic Audio Production 121
Chapter 7: Advanced Audio Production 141
Chapter 8: Video Production Tools 173
Chapter 9: Basic Video Production Techniques 185
Chapter 10: Advanced Video Production Techniques 211
Part III: Encoding 229
Chapter 11: Encoding: An Overview 231
Chapter 12: Encoding Tools 247
Chapter 13: Basic Encoding Techniques 257
Chapter 14: Advanced Encoding and Authoring Techniques 291
Part IV: Distribution—Making Your Podcast Available to Your Audience 309
Chapter 15: Distribution: An Overview 311
Chapter 16: RSS (Really Simple Syndication) 319
Chapter 17: Finding a Home for Your Podcast 345
Chapter 18: Distributing Your Media File 367
Part V: The Business of Podcasting 377
Chapter 19: The Basics of Podcasting Business 379
Chapter 20: The Subscription Business 393
Chapter 21: Making Advertising Work 407
Chapter 22: Alternative Business Models 423
Chapter 23: Rights and Responsibilities: Licensing Music and Managing Your
Liabilities 441
Chapter 24: Corporate and Institutional Podcasting 459
Chapter 25: Promoting Your Podcast 473
Part VI: Case Studies 493
Chapter 26: Podcasting from Home: The Dawn and Drew Show 495
Chapter 27: Channel 9: Humanizing the World’s Largest Software Company 501
Chapter 28: A Museum’s Experience: The Ontario Science Centre 509
Appendix A: Podcasting Resources 517
Index 527

Product Details

* ISBN: 0470043520
* ISBN-13: 9780470043523
* Format: Paperback, 600pp
* Publisher: Wiley, John & Sons, Incorporated
* Pub. Date: February 2007

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