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Managing Intellectual Assets in the Digital Age~tqw~ darksiderg
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Managing Intellectual Assets in the Digital Age
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General Information
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Type.................: Ebook
Part Size............: 7,483,967 bytes
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Posted by............: ~tqw~
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Release Notes
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Written for technology professionals and business managers/owners alike, this
new, easy-to-understand book provides you with a comprehensive overview of the
key legal and economic issues that affect rights of access and use for
intellectual property and knowledge assets, with special emphasis on computer
software, Internet content, and digital media. It is the first book to address
management of both traditional intellectual property and the broader set of
knowledge assets in a single resource. It presents these subjects in a style
appropriate for a wide range of practitioners who are not intellectual property
or knowledge management specialists, and approaches the challenge of managing
these assets from a multidisciplinary perspective.
The book helps you recognize and respond to the critical challenges that you
will be confronted with in the near future. It enables you to protect and
maximize the economic value of the intellectual property you develop and prevent
its misuse by others; reduce the risk that you will be liable for violating
intellectual property rights of other parties; and develop commercial and legal
strategies for profiting from the inventions and innovations you create. It also
shows you how to increase your ability to obtain access to intellectual property
owned by others without incurring legal liability and subject to reasonable
economic terms.
Table of Contents
1 Introduction: Overview of intellectual property and knowledge assets 1
2 Traditional software protection strategies 9
3 Open Source: An alternative model 31
4 Trademark protection online 49
5 Protecting the look and feel of online content 73
6 Managing digital media 91
7 The challenge of peer-to-peer and distributed computing 111
8 Property law and commercial transactions law applied to digital content
127
9 Controls on technology development and transfer 147
10 Valuing and managing knowledge assets 167
11 Principles for managing intellectual property and knowledge assets 185
App Basic intellectual property forms 197
About the author 223
Index 225
Product Details
* ISBN: 1580533590
* ISBN-13: 9781580533591
* Format: Textbook Hardcover, 246pp
* Publisher: Artech House, Incorporated
* Pub. Date: April 2003
* Edition Number: 2
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