Everybody’s doing it! And while that logic never got far with your mother,
it’s a fine reason to start blogging, especially if you have a business to
build or a cause to promote. Well-run blogs do more than offer an outlet
for your thoughts. They’ve actually influenced everything from a company’s
image to the outcome of a local election.
Table Of Contents:
Part I: Getting Started with Blogs.
Chapter 1: Discovering Blog Basics.
Chapter 2: Starting a Blog.
Chapter 3: Entering the Blogosphere.
Part II: Setting Up Your Blog.
Chapter 4: Choosing Blog Software.
Chapter 5: Dropping Code into Your Skill Set.
Chapter 6: Hosting Your Blog.
Chapter 7: Customizing Your Blog.
Part III: Fitting In and Feeling Good.
Chapter 8: Finding Your Niche.
Chapter 9: Creating Great Content.
Chapter 10: Handling Spam and Comments.
Part IV: Adding Bells and Whistles.
Chapter 11: Reaching Out with RSS.
Chapter 12: Building the Sidebars.
Chapter 13: Making the Most of Photos.
Chapter 14: Saying It Better with Podcasts.
Part V: Marketing and Promoting Your Blog.
Chapter 15: Measuring Blog Presence.
Chapter 16: Making Mad Mad Money
Chapter 17: Blogging for Companies.
Part VI: The Part of Tens.
Chapter 18: Ten Ways of Growing Community.
Chapter 19: Ten Cool Tricks for MakingYour Blog Shine.
Chapter 20: Ten Blogs You Should Know.