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Apress From Program to Product Turning Your Code into a Saleable Product Mar 2008 pdf MyAnonamouse

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Many would–be software entrepreneurs with expertise in many fields

attempt to turn a homegrown application—one developed for use in their

own business or profession—into a commercial product. Lack of knowledge,

experience, or skills often prevents the idea from ever taking shape,

let alone achieving its potential. Entering a new field to start a

business leaves many developers unprepared and not even fully aware it’s

something they know so little about. They will also often have a job

that conflicts with the time commitment required to market the program

well enough for it to become a complete success. Do you have an idea for

a commercially viable software product or already have a product with

the potential for dream financial rewards? Would–be software

entrepreneurs must consult From Program to Product: Turning Your Code

into a Saleable Product, written by software developer and entrepreneur

Rocky Smolin, for an indispensable roadmap to creating a commercially

successful software product. Smolin shares insights from his own

experience and covers topics you may never anticipate but are vital to

success, like pricing, documentation, licensing, and tracking customers.

What you’ll learn

Rocky Smolin walks you through the essentials of turning a development

project into a product, including

- How to determine the best method of licensing your work and how to

enforce that license

- Choosing the appropriate price, calculating potential revenue, and

selecting payment methods, including leasing and support options

- Selling products direct to the customer, through retailers, and via

other sales channels

- Managing technical considerations within your development project,

including logos, splash screens, output, error trapping and reporting,

and localization/internationalization

- Creating attractive packaging and developing an appearance for the

product, including within the application itself, supporting

documentation, and in external components

- Handling marketing, sales, and administration—learn product

differentiation, lead generation, prospect tracking, and customer

follow–ups

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