This is a manuscript which records Kelvin Hui's speech delivered in a Japan Web Publishing seminar, of which the attendee paid thousands of dollars for the ticket. However, this book wants to help newbies as well, so very detailed explanations on basic things have been added, like "What is a blog?"
In the seminar, Kelvin analyzed the internet population characteristics and online activities, based on the internal data provided by Yahoo! Inc. Based on that, Kelvin discovered a new strategy to do market research, instead of the old traditional keyword research approach.
Kelvin also covered his content generation, traffic generation and traffic management strategies which generated millions of visitors to his website every month. Of course, SEO is a big topic which interests the whole world, and Kelvin did describe the whole picture of SEO in the seminar. However, apart from SEO, Kelvin shared other traffic generation strategies which were much more powerful than SEO.
Visit Traffic Manuscript Blog for some more information.