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The 18 Secrets to Successful Marketing shefo

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Table of Contents
INTRODUCTION ................................................................................................................................. 1
WHERE ARE WE NOW? .......................................................................................................................... 1
PULL AWAY FROM THE PACK!................................................................................................................ 1
BRAND YOURSELF! ............................................................................................................................ 2
ABOVE THE NOISE................................................................................................................................ 2
SO WHAT IS BRANDING?....................................................................................................................... 3
HOW DO WE BEGIN?......................................................................................................................... 4
THE 18 SECRETS TO SUCCESSFUL MARKETING ........................................................................ 5
YOUR “IT”........................................................................................................................................... 5
KNOW YOUR COMPETITION ................................................................................................................... 6
KNOW YOUR CUSTOMER ....................................................................................................................... 6
WHAT INDUSTRY ARE YOU IN? .............................................................................................................. 8
TARGET MARKETING............................................................................................................................ 8
NICHE MARKETING ............................................................................................................................... 9
WHO ARE YOUR CLIENTS, REALLY? ..................................................................................................... 10
LOOK AND FEEL................................................................................................................................. 12
LOGOS AND SLOGANS ......................................................................................................................... 12
VALUE ADDED................................................................................................................................... 13
IDENTIFY YOUR STRENGTHS ................................................................................................................ 14
CONSTANT CONTACT .......................................................................................................................... 17
SEMINARS AND WORKSHOPS ............................................................................................................... 18
TESTIMONIALS .................................................................................................................................. 19
FEEDBACK ........................................................................................................................................ 19
GIVEAWAYS ...................................................................................................................................... 20
EXPANSION AND THE DEVELOPMENT OF NEW PROFIT CENTERS ............................................................. 21
COMARKETING
AND COSELLING........................................................................................................
23

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