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Name:High Performance Affiliate Marketing shefo

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Table of contents:
Introduction - The Opportunity of a Lifetime..................................................................... 8
How to Use This E-Book................................................................................................ 8
Why an E-book? ......................................................................................................... 8
Free Updates ............................................................................................................... 8
E-book Support Forums.............................................................................................. 9
Expectations................................................................................................................ 9
Section 1: Affiliate Marketing 101 ................................................................................... 10
1.1 - What is Affiliate Marketing?................................................................................ 10
1.2 - How Does Affiliate Marketing Work? ................................................................. 10
1.3 - The Benefits of Affiliate Marketing ..................................................................... 11
1.4 - Separating Fact from Fiction ................................................................................ 13
1.5 - How Does an Affiliate Earn Money? ................................................................... 14
Pay Per Sale: ............................................................................................................. 14
Pay Per Lead: ............................................................................................................ 15
Pay Per Action: ......................................................................................................... 16
Pay Per Click: ........................................................................................................... 16
2.0 Finding Products and Services to Promote ................................................................. 18
2.1 - What Interests You? ............................................................................................. 18
2.2 - Researching the Market ........................................................................................ 20
2.2.1 - Start with a High Level Overview..................................................................... 20
2.2.2 - Measure the Demand......................................................................................... 20
2.2.3 - Check out the Competition................................................................................ 25
2.2.4 Market Research Summary.................................................................................. 30
2.3 - Where to Find Merchants with Affiliate Programs .............................................. 31
2.4 - Selecting the Best Merchants to Promote............................................................. 33
2.4.1 If You Were a Customer ...................................................................................... 33
2.4.2 Does it make Sense for Your Website Visitors?.................................................. 34
2.4.3 Sales and Reporting Considerations .................................................................... 34
2.4.4 How Many Return Days?..................................................................................... 35
2.4.5 What is the Merchant's Reversal Rate?................................................................ 36
2.4.6 Payment Considerations....................................................................................... 36
Do They Offer Custom Payouts for Top Affiliates?..................................................... 37
2.4.7 Check out the Merchant's Feedback .................................................................... 37
What are Their Customers Saying? .............................................................................. 38
2.4.8 What Kind of Marketing Material Do They Offer?............................................. 38
Section 2 Resources ...................................................................................................... 39
Tools to Measure Keyword/Market Demand: .......................................................... 39
Affiliate Networks: ................................................................................................... 39
Affiliate Forums and Blogs:...................................................................................... 40
Product and Service Reviews: .................................................................................. 40
Keywords - The Foundation of Your Success .................................................................. 41
3.1 Understanding the Keyword Buying Cycle ............................................................ 41
3.1.1 Browse Keywords................................................................................................ 42
3.1.2 Compare Keywords ............................................................................................. 43
3.1.3 Buy Keywords ..................................................................................................... 44
3.2 Using Brand Names and Trademarks ..................................................................... 44
© Copyright 2006, Quit Your Day Job, LLC High Performance Affiliate Marketing
3.3 How to Generate a Massive Keyword List ............................................................. 46
3.3.1 - Start with Products and Services ....................................................................... 46
3.3.2 - Use the Yahoo Keyword Suggestion Tool ........................................................ 47
3.3.3 - Use the Google Keywords Sandbox.................................................................. 51
3.3.4 - Check out Your Competition............................................................................. 55
3.3.5 Summary.............................................................................................................. 56
3.4 Keyword Tips and Tricks........................................................................................ 56
3.4.1 Misspellings and Typos ....................................................................................... 56
3.4.2 Plural vs. Singular................................................................................................ 57
3.4.3 Abbreviations and Acronyms vs. Spelled Out..................................................... 58
3.4.4 Merged, Hyphenated and Separated Keywords................................................... 58
3.4.5 Geo Targeting ...................................................................................................... 59
3.4.6 Domain Names..................................................................................................... 59
Keyword Power Tools .................................................................................................. 61
Section 3 Resources ...................................................................................................... 62
Books: ....................................................................................................................... 62
Online Tutorials and Guides:.................................................................................... 62
Web-Based Keyword Tools...................................................................................... 62
Section 4 - Build a Website That Sells ............................................................................. 63
4.1 Choose a Promotion Strategy.................................................................................. 63
4.1.1 Content Website................................................................................................... 63
4.1.2 Directory Website ................................................................................................ 64
4.1.3 Review Website ................................................................................................... 64
4.1.4 Shopping Comparison/Datafeed Website ............................................................ 65
4.1.5 Hybrid Website .................................................................................................... 66
4.2 Plan Your Website .................................................................................................. 66
4.2.1 Develop a Content Theme ................................................................................... 66
4.2.2 Plan the Sections of Your Website ...................................................................... 67
4.2.3 Plan the Pages of Your Website........................................................................... 70
4.2.4 Plan Your Website Layout................................................................................... 70
Website Header......................................................................................................... 71
Navigation Scheme ................................................................................................... 71
Main Body ................................................................................................................ 72
Website Footer .......................................................................................................... 73
4.2.5 Creating a Website Template............................................................................... 73
4.3 Choose the Right Domain Name ............................................................................ 73
Where to Register Your Domain Name.................................................................... 73
Select a Descriptive Domain..................................................................................... 74
Choose a Domain that is Short and Easy to Spell..................................................... 74
Register a .com Domain............................................................................................ 74
Secure other Domain Extensions and Common Variations...................................... 75
Domain Tips and Tricks............................................................................................ 75
4.4 Find a Dependable Web Host ................................................................................. 76
Reliability and Speed ................................................................................................ 76
Customer Service and Support.................................................................................. 77
Scripting and Database Access ................................................................................. 77
© Copyright 2006, Quit Your Day Job, LLC High Performance Affiliate Marketing
Web-Based Control Panel......................................................................................... 77
Access to Traffic Logs .............................................................................................. 77
File Storage and Data Transfer ................................................................................. 78
My Recommendations .............................................................................................. 78
4.5 Options for Building Your Website........................................................................ 79
4.5.1 Build it yourself ................................................................................................... 79
4.5.2 Resources for Building Websites......................................................................... 81
If you know absolutely nothing about HTML .......................................................... 81
If you know some HTML Basics.............................................................................. 81
4.5.3 Use a Pre-built Website Template ....................................................................... 82
4.5.4 Outsource Your Website or Project ..................................................................... 82
4.6 Landing Pages......................................................................................................... 85
4.6.1 Landing Page Elements........................................................................................ 85
Page Headline and Offer Summary .......................................................................... 86
Supporting Product or Service Image ....................................................................... 87
Product or Service Copy (Description/Benefits) ...................................................... 87
Call to Action............................................................................................................ 87
4.6.2 Landing Page Tips ............................................................................................... 88
Make Your Landing Page Look Easy....................................................................... 88
Make a Fast Loading Page........................................................................................ 88
Customize the Headline, Summary Text, and Copy................................................. 88
Use an Image Caption............................................................................................... 88
Use Testimonials....................................................................................................... 88
Test Different Versions of Your Landing Page ........................................................ 88
4.7 Web Usability Guidelines ....................................................................................... 89
Always Make Links Blue.......................................................................................... 89
Use a Readable Font ................................................................................................. 89
Web Pages Should Load Fast ................................................................................... 90
4.7.1 Testing Your Website .......................................................................................... 90
Screen Size Test:....................................................................................................... 90
Web Browser Emulator: ........................................................................................... 90
Section 4 Resources ...................................................................................................... 92
Webmaster Learning................................................................................................. 92
Website Templates.................................................................................................... 92
Resources for Outsourcing Your Website ................................................................ 92
Web Usability ........................................................................................................... 93
Books ........................................................................................................................ 93
5.0 Search Engine Optimization – Climbing Your Way to the Top................................. 94
5.1 Organic Search (Search Engine Optimization)....................................................... 94
Search Engine Secrecy.............................................................................................. 94
Learning How Search Engines Rank Web Pages ..................................................... 94
Search Engine Optimization Summarized ................................................................ 95
What to Expect from Search Engine Optimization Efforts ...................................... 95
5.1.1 Black Hat, White Hat, and Gray Hat SEO........................................................... 95
Black Hat SEO.......................................................................................................... 96
Black Hat Strategies to Avoid................................................................................... 96
© Copyright 2006, Quit Your Day Job, LLC High Performance Affiliate Marketing
White Hat SEO ......................................................................................................... 97
Gray Hat SEO ........................................................................................................... 97
What Hat Should You Wear? ................................................................................... 97
5.1.2 Optimize Your Site .............................................................................................. 98
Where Should Your Keywords Appear .................................................................... 98
Title Tags .................................................................................................................. 98
Meta Tags................................................................................................................ 100
Headings ................................................................................................................. 100
Page Content ........................................................................................................... 101
5.1.3 (Link) Building Your Way to the Top ............................................................... 102
Linking 101............................................................................................................. 102
Inbound and Outbound Links: ................................................................................ 102
Reciprocal Links: .................................................................................................... 103
Anchor Text ............................................................................................................ 104
Link Popularity ....................................................................................................... 104
5.1.4 Getting People to Link to your Website ............................................................ 105
Start by Writing Good Content............................................................................... 105
Submit to Directories .................................................................................................. 105
Give Away Articles..................................................................................................... 106
Write Testimonials...................................................................................................... 107
Create Press Releases.................................................................................................. 107
Start a Blog ................................................................................................................. 107
Be Active in Forums and Groups Related to Your Niche ...................................... 108
Summary ................................................................................................................. 108
Section 5 Resources .................................................................................................... 109
6.0 Paid Search Marketing.............................................................................................. 110
6.1 Writing Good Ad Copy......................................................................................... 110
Make Every Word Count ........................................................................................ 110
Make Your Ad Unique............................................................................................ 111
Use Keywords......................................................................................................... 112
Use Benefits ............................................................................................................ 112
Appeal to Your Audience ....................................................................................... 112
Use Incentives......................................................................................................... 112
Use Brand Names ................................................................................................... 113
Summary ................................................................................................................. 113
6.2 Tie-in Your Landing Page .................................................................................... 113
Summary ................................................................................................................. 115
6.3 Tracking Your Results .......................................................................................... 116
Return on Investment (ROI) ................................................................................... 116
Setting-up ROI Tracking......................................................................................... 116
Step 1 - Create Tracking URL's for Each Keyword ............................................... 116
Step 2 - Create Affiliate Links with Tracking Codes ............................................. 117
Putting it All Together ............................................................................................ 117
Keyword Tracking Tutorial .................................................................................... 118
Google Search Network.......................................................................................... 119
Google Content Network ........................................................................................ 119
© Copyright 2006, Quit Your Day Job, LLC High Performance Affiliate Marketing
6.4.1 How AdWords Works........................................................................................ 120
Google Changes the Rules of Paid Search.............................................................. 120
Google Introduces Click-Through Rate (CTR) ...................................................... 120
AdWords Discounter .............................................................................................. 121
Geo Targeting ......................................................................................................... 121
Keyword Matching ................................................................................................. 121
Broad Match............................................................................................................ 122
Phrase Match........................................................................................................... 122
Exact Match ............................................................................................................ 123
Negative Match....................................................................................................... 123
Ad Scheduling......................................................................................................... 124
Position Preference (Bid to Position)...................................................................... 124
Summary ................................................................................................................. 125
6.4.2 Strategies for Using AdWords ........................................................................... 125
Ideal Bid Position.................................................................................................... 125
Bid at the Keyword Level....................................................................................... 126
Use Dynamic Keyword Insertion............................................................................ 126
Create Multiple Ads................................................................................................ 127
Summary ................................................................................................................. 128
6.5 Yahoo Search Marketing ...................................................................................... 128
Sponsored Search.................................................................................................... 128
Content Match......................................................................................................... 129
6.5.1 How Yahoo Search Marketing Works............................................................... 129
Ad Position.............................................................................................................. 129
Click Index.............................................................................................................. 130
Keyword Matching Options.................................................................................... 130
Standard Match ....................................................................................................... 130
Advanced Match ..................................................................................................... 131
Excluded Keywords................................................................................................ 132
Keyword Listings.................................................................................................... 132
6.5.2 Strategies for Using Yahoo Search Marketing .................................................. 132
Use Bid to Position to Save Time ........................................................................... 133
Get 2 Ads for the Price of 1 .................................................................................... 133
Use Standard (Exact) Match to Pay Less................................................................ 134
Avoid Costly Bidding Wars.................................................................................... 134
Use the Bulk Upload Tool to Save Time ................................................................ 135
Summary ................................................................................................................. 135
6.6 MSN AdCenter ..................................................................................................... 136
6.6.1 How MSN AdCenter Works.............................................................................. 136
Campaigns............................................................................................................... 137
Orders...................................................................................................................... 137
Ads .......................................................................................................................... 137
Ad Position.............................................................................................................. 137
Keyword Matching Options.................................................................................... 138
Bidding.................................................................................................................... 138
Ad Targeting ........................................................................................................... 139
© Copyright 2006, Quit Your Day Job, LLC High Performance Affiliate Marketing
Additional Notes about MSN Ad Center ................................................................ 139
6.7 Other (2nd Tier) Paid Search Networks................................................................. 140
Section 6 Resources ........................................................................................................ 141
Paid Search (PPC)................................................................................................... 141
Google AdWords .................................................................................................... 141
Yahoo Search Marketing ........................................................................................ 141
Where to Go From Here ................................................................................................. 142
Continuous Improvement............................................................................................ 142
Keep Learning............................................................................................................. 142
Appendix A – How to Implement Keyword Tracking on your Website........................ 143
Prerequisites – Before you begin… ........................................................................ 143
Step 1 – Assign Destination URLs to Your Keywords............................................... 145
Step 2 – Add PHP Code to Your Affiliate Link ......................................................... 146
Commission Junction Example: .....................................................................

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