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Series: For Dummies (Computer/Tech)
Length: 382 pages
Height: 9.0 in.
Width: 7.5 in.
Thickness: 1.0 in.
Weight: 20.8 oz.
* Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?"
* Includes information on search engine basics (what are they, which ones are important, how to get started), how to build search engine friendly sites, register your site with directories and indexes, use analysis tools to track results, use link popularity to boost rankings, and advertise your site by using pay-per-click options.
* Includes updated content on Yahoo!, MSN, and Google; pay-per-click tracking and link analysis tools; and expanded coverage of conversion techniques. Also includes a new chapter on preparing your website for local searches. [/color]