Exams frighten almost everyone. Fear of failure (and fear of success) can inhibit learning. Students will always perform better if they have the necessary emotional resources in the run-up to their exams. Many study books fail to deliver what they promise: techniques alone do not necessarily boost exam performance. To work effectively, study advice has to take account of the variety of attitudes students have to the prospect of being assessed. These determine how successfully they adopt and develop study strategies for exam success.