In this God created world we find various specimens of mankind and Seth Ranjit Rai and Seth Harbanslal were unique amongst all. Both despised poor and believed that poor are born to contaminate rich man's fly as a mosquito and a fly do. Seth Ranjit had a son Ajay and Harbanslal's daughter was Madhu. Ajay and Madhu were highly pampered children to such an extent that they would make their fathers adhere to their unwanted wishes. Ajay was friendly with Raja and Madhu with Kajol, a class belonging to poor status of society. Contrary to the wishes of their fathers that Ajay would be married to Madhu, Ajay fell in love with Kajol, and Madhu with Raja. All four decided to marry. When their fathers came to know of this happening they lost their tempers and first challenged them, then manipulated the situation by creating a rift between friends and between the love. Did the lovers come to know of their fathers manipulation. Did the misunderstanding between friends get cleared; Did the love i.e. "Ishq" win over their fathers. To know this watch... "Ishq".