Toxic" is a Grammy Award-winning dance-pop song written by Bloodshy & Avant, Cathy Dennis, and Henrik Jonback for Britney Spears' fourth studio album In the Zone (2003). It was released as the album's second single in early 2004 (see 2004 in music). "Toxic" enjoyed critical acclaim and international success, topping many singles charts around the world. In 2005 it won the Grammy Award for Best Dance Recording, Spear's first Grammy ever.Along with "...Baby One More Time" and "Oops!... I Did It Again" it is considered one of Spears' signature songs.
The music video of Toxic is Britney's most expensive one to date, budgeting $1,000,000.
It was directed by Joseph Kahn. It portrays Spears as a secret agent of some sort. She's a flight attendant on a concorde-like airliner, who after receiving a phone call, pushes an overweight man into the lavatory and French kisses him. Spears pulls the face of the man off, revealing a handsome man portrayed by model Josh Holloway, and steals his wallet and a key. Spears is then shown in Paris, in a black pleather catsuit and with wavy red hair, and is picked up by Tyson Beckford on a Ducati 999. The pair drives to the "Toxic Industries" factory, where she uses the key to steal a toxin and passes through a series of security measures. Spears then scales a building, now in a superhero-style costume and with black hair, and enters the apartment of a former lover, played by actor Martin Henderson. They make out and Spears pours the toxin in his mouth, killing him. After planting a kiss on him, she jumps off the balcony, landing back in the airplane in her original attire, and winks at the camera before returning to her duties as a flight attendant. The video closes as it began, with birds flying behind the aircraft.
The video is intercut with sequences of Spears with hundreds of Swarovski crystals glued to her body, wearing only a G-string. It took nearly nine hours for makeup artists to glue the crystals to her body. During filming of the sequence, only director Joseph Kahn and Visual effects supervisor Chris Watts were there to shoot; other crew members had to leave the room.
Chris Watts was awarded the "Best Visual Effects in a Music Video" by the Visual Effects Society for his work on Toxic.
The music video debuted at number one on MTV's Total Request Live. It spent sixteen days at the top of the countdown and was retired after fifty days on the program. The video was nominated in 4 categories at the 2004 MTV Video Music Awards, Best Female Video, Best Dance Video, Best Pop Video, and Video of the Year. It currently holds a 4.5/5 rating on Itunes out of over 85 reviews.
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