Citizens United Productions examines the phenomenon that is Barack Obama. HYPE The Obama Effect examines the Junior Senator from Illinois and his record. Is he the new Kennedy or recycled Jimmy Carter? Is he the one who will finally change Washington, or will challenge reveal politics as usual? Will he provide the unity that this country desperately desires, or create a larger divide? HYPE The Obama Effect seeks the answers. Including interviews with political leaders, media experts, and social commentators, HYPE provides the in-depth analysis that can only occur in a full-length feature documentary.