Music 2.0 is an inspiring and invigorating collection of Music & Media Futurist Gerd Leonhard's best essays and blog posts on the future of the music industry. The book continues and expands on the ideas and models Gerd presented in his first book -The Future of Music- (co-written with Dave Kusek, published by Berklee Press in 2005), which has become a must-read work within the music industry, worldwide, and has been translated into German, Spanish and Italian.
Music 2.0 describes what the next generation of music companies will actually look like. In the book, Gerd Leonhard heads straight for the bottom-line and does not mince his words when it’s about spelling things out, remaining both engaging as well as hard-hitting and provocative.
From his more than 1.000+ blog posts and over 20 long-form essays Gerd has selected the best essays on the key questions: what are the principles that will define the next iteration of the music business, and what will future success look like?
While the term Music 2.0 was not ‘invented’ by Gerd it is now closely connected with him, as are many other terms and portmanteaus that Gerd has co-coined such as Music Like Water, the Flat Rate for Music, Feels Like Free (FLF), the Usator, Friction is Fiction, and the People Formerly Known As Consumers.
Gerd has written and lectured about digital music and the next generation of the music industry for over ten years, working away in airplanes, taxis, trains, busses, hotel lobbies, conference halls, and sometimes even at home. 100s of other writers and bloggers have linked to or quoted Gerd’s work, and his writings have influenced many startups and some big media companies, alike.
During the past 10 years, Gerd's message, opinions and presentation skills have evolved but his vision has not changed a whole lot, so it comes as no surprise that a careful reader may indeed notice that some of Gerd's predictions have already come true...(such as the major record labels dropping DRM, in late 2007, and the rise of social media as the driving force in the music industry).
Music 2.0 shows the way to the Future. Read it today.