"Negotiate to Win" is a shot of double espresso for a tired publishing category. Unlike most other negotiating books, it is written by the consummate practitioner, an internationally admired negotiating superstar who loves to communicate and teach, who is passionate about negotiating in every aspect of life, and wickedly clever about our American reluctance to negotiate and how to overcome it. "Negotiate to Win" has one goal to immediately and meaningfully improve readers' negotiating skills. It delivers its message in clear, straightforward steps and lively, conversational language. Jim Thomas knows just the right images, details, examples, and anecdotes to drive home his points. "Negotiate to Win" is fun to read. The author's lively, irreverent, and warm humour energizes every page, and inspires readers to learn and remember its principles. "Negotiate to Win" is reader-friendly, combining a pithy overview of the cultural and business realities of negotiating, Thomas' 21 rules of successful negotiating, scenarios for getting the best deal in different everyday situations, and a list of Thomas' Truisms of negotiating wisdom.
"Negotiate to Win" is comprehensive, but it doesn't waste the reader's time with lengthy theoretical discussions. Its mission is to extract the small handful of techniques that actually work from the vast, weedy thicket of negotiating bromides, cliches, theories, and folklore, and to make those techniques intelligible and useful to the reader. The book drives home the importance of reaching long-lasting mutually beneficial solutions for the negotiator and her counterpart.