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Website Optimization Speed, Search Engine and Conversion Rate Secrets~tqw~ darksiderg

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Website Optimization: Speed, Search Engine and Conversion Rate Secrets
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General Information
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Type.................: Ebook
Part Size............: 8,257,934 bytes

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Posted by............: ~tqw~

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Release Notes
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Remember when an optimized website was one that merely didn't take all day to
appear? Times have changed. Today, website optimization can spell the difference
between enterprise success and failure, and it takes a lot more know-how to
achieve. This book is a comprehensive guide to the tips, techniques, standards,
and methods of website optimization. From increasing site traffic to maximizing
leads, from revving up responsiveness to increasing navigability, from prospect
retention to closing more sales, the world of 21st century website optimization
is explored, exemplified and explained. Website Optimization combines the
disciplines of online marketing and site performance tuning to attain the
competitive advantage necessary on today's Web. You'll learn how to improve your
online marketing with effective paid and natural search engine visibility
strategies, strengthened lead creation and conversion to sales methods, and
gold-standard ad copywriting guidelines.

Table Of Contents

Foreword xi
Preface xv
Part I. Search Engine Marketing Optimization
1. Natural Search Engine Optimization 5
2. SEO Case Study: PhillyDentistry.com 44
3. Pay-per-Click Optimization 55
4. PPC Case Study: BodyGlove.com 103
5. Conversion Rate Optimization 111
Part II. Web Performance Optimization
6. Web Page Optimization 155
7. CSS Optimization 186
8. Ajax Optimization 216
9. Advanced Web Performance Optimization 257
10. Website Optimization Metrics 297
Index 349

Product Details

* ISBN: 0596515081
* ISBN-13: 9780596515089
* Format: Paperback, 380pp
* Publisher: O'Reilly Media, Incorporated
* Pub. Date: July 2008

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