Hey – I’ve have made a pop-scientific publication called IDmag. Generally it’s about design of communication, media, customer service, communication theory, trends in society and things like that - things I philosophize about when i’m not helping customers in creating universes.
This second edition, IDmag 2 – The CoCreative Consumer, (PDF 6 pages, 0.8 mb) is about the co-creative consumer. It deals with how businesses exist in a fragmented world where they no longer have control, and where they need to engage consumers in the product development. It’s also about how consumers no longer accept a standardized product, but want customized ones or products that are open to modification. Businesses will have to live by all of these facts if they desire to stay competitive.
The main points and theories of IDmag 2 – The CoCreative Consumer are:
Businesses exist in a fragmented world where they can’t control their image any longer, but are forced to go from monologue to dialogue with their customers and other interested parties. By listening to consumer demands, and utilizing the enormous creative potential in it, far better products will be made, and this circular product development will be the new norm for competive businesses.
By utilizing man’s creative desire , procedural products are not only more valuable to a consumer than conventional ones, but also a new way of producing: not a complete product but instead a frame for the consumer to fill and/or the tools to fill it with.
Direct links to the most recent and updated versions: