Artist....: The KLF
Title.....: What time is love story
Rel. Date.: 1989
1. The KLF — What Time Is Love? (Original) – 7:05
2. Dr. Felix — Relax Your Body – 6:32
3. K.L.F.S. — What Time Is Love? (Italian Mix) – 6:10
4. Liaisons D. — Heartbeat – 5:55
5. Neon — No Limit (Dance Mix 4'58) – 4:58
6. The KLF — What Time Is Love? (Live at the Land of Oz) – 8:43
The "What Time Is Love?" Story is a compilation album by British electronic music duo The KLF, comprising six versions of their acid house track "What Time Is Love?".
By 1989 (see 1989 in music), the popularity of the "Pure Trance Original" of "What Time Is Love?" in European clubs had reportedly spawned eighteen unauthorised cover versions and sound-alikes. In a novel move, some of these were collated by The Orb's Alex Paterson at The KLF's behest, and released as a compilation album entitled The "What Time Is Love?" Story, which was sold commercially for half the price of a conventional album.
Many commentators have speculated that all of these 'covers' were in fact the work of The KLF themselves. Q Magazine, for example, commented that "one wonders why all the vocalists sound so alike (and British, even when praising Allah)" and asked of their readers "wouldn't it be a good scam if you released 18 differing versions scattered across Europe?"