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 Assess for Success Marketing

  01_introduction-to-assess-for-success-marketing-

   01_getting-started-with-the-course

    01_introduction-to-course-5.en.txt

    02_course-5-overview_instructions.html

   02_media-planning

    01_welcome-to-week-1.en.txt

    02_media-plans-and-performance-goals.en.srt

    02_media-plans-and-performance-goals.mp4

    03_what-is-media-planning.en.txt

    04_steps-for-media-planning_instructions.html

   03_performance-goals

    01_set-performance-goals.en.txt

    02_angela-make-data-analytics-and-metrics-work-together-for-performance.en.srt

    02_angela-make-data-analytics-and-metrics-work-together-for-performance.mp4

   04_introduction-to-tools-for-marketing-analytics

    01_marketing-analytics-skills.en.txt

    02_introduction-to-google-analytics.en.srt

    02_introduction-to-google-analytics.mp4

    04_introduction-to-google-ads.en.srt

    04_introduction-to-google-ads.mp4

    06_other-tools-for-marketing-and-analytics_instructions.html

    07_tim-use-marketing-analytics-data.en.txt

    08_big-data-for-marketing-analytics-and-automation.en.srt

    08_big-data-for-marketing-analytics-and-automation.mp4

   05_review-introduction-to-assess-for-success-marketing-analytics-and-measurement

    01_wrap-up.en.txt

    02_glossary-terms-from-week-1_instructions.html

  02_use-metrics-from-google-analytics-and-google-ads

   01_google-analytics-metrics

    01_welcome-to-week-2.en.txt

    02_get-started-with-google-analytics_instructions.html

    04_work-with-google-analytics-monitor-metrics.en.srt

    04_work-with-google-analytics-monitor-metrics.mp4

    05_work-with-google-analytics-create-explorations.en.txt

    06_variables-and-tab-settings-in-google-analytics-explorations_instructions.html

   02_google-ads-metrics

    01_work-with-google-ads-metrics.en.txt

    02_get-started-with-google-ads_instructions.html

    04_view-and-apply-recommendations-in-google-ads_instructions.html

   03_data-in-data-out-linking-and-exporting-data

    01_link-google-ads-to-google-analytics.en.txt

    02_link-data-for-better-insights_instructions.html

    03_export-google-ads-and-google-analytics-data.en.txt

    04_cady-what-an-analysis-of-metrics-can-tell-you.en.srt

    04_cady-what-an-analysis-of-metrics-can-tell-you.mp4

   04_review-use-metrics-from-google-analytics-and-google-ads

    01_wrap-up.en.txt

    02_glossary-terms-from-week-2_instructions.html

  03_measure-the-success-of-marketing-campaigns

   01_moving-targets-adjusting-media-and-performance-goals

    01_welcome-to-week-3.en.txt

    02_roi-and-roas-calculations.en.srt

    02_roi-and-roas-calculations.mp4

   02_performing-and-analyzing-results-from-a-b-tests

    01_introduction-to-a-b-tests.en.txt

    02_perform-a-b-tests-in-google-ads.en.srt

    02_perform-a-b-tests-in-google-ads.mp4

    04_other-tools-for-a-b-testing_instructions.html

    06_jordan-interpret-a-b-test-results.en.srt

    06_jordan-interpret-a-b-test-results.mp4

   03_what-does-a-successful-marketing-campaign-achieve

    01_indicators-of-a-successful-marketing-campaign.en.txt

   04_review-measure-the-success-of-marketing-campaigns

    01_wrap-up.en.txt

    02_glossary-terms-from-week-3_instructions.html

  04_share-metrics-and-insights-with-stakeholders

   01_anticipate-what-stakeholders-need-to-know

    01_welcome-to-week-4.en.txt

    02_work-with-stakeholders.en.srt

    02_work-with-stakeholders.mp4

   02_prepare-metrics-and-insights-to-share

    01_prepare-data-in-spreadsheets-sorting-and-filtering.en.txt

    02_data-analysis-in-spreadsheets-sort-filter-and-compare_instructions.html

    03_prepare-data-in-spreadsheets-pivot-tables.en.txt

    04_data-analysis-in-spreadsheets-pivot-tables_instructions.html

   03_prepare-data-visualizations

    01_create-data-visualizations-in-spreadsheets.en.txt

    02_data-visualization-in-spreadsheets-charts_instructions.html

    03_other-tools-for-data-analytics-and-visualization.en.txt

   04_present-insights-to-stakeholders

    01_create-effective-presentations.en.txt

    02_best-practices-for-presenting-data_instructions.html

    03_activity-exemplar-present-data-insights-to-stakeholders_instructions.html

   05_review-share-metrics-and-insights-with-stakeholders

    01_wrap-up.en.txt

    02_glossary-terms-from-week-4_instructions.html

   06_course-review-assess-for-success-marketing-analytics-and-measurement

    01_course-wrap-up.en.txt

    02_course-5-glossary_Course_5_Glossary.docx

    03_get-started-on-course-6_instructions.html

 Attract and Engage Customers

  01_introduction-to-attract-and-engage-customers

   01_getting-started-with-the-course

    01_introduction-to-course-2.en.txt

    02_course-2-overview_instructions.html

   02_create-customer-personas-for-your-target-audience

    01_welcome-to-week-1.en.txt

    02_customer-personas-for-your-target-audience.en.srt

    02_customer-personas-for-your-target-audience.mp4

    03_how-to-create-a-customer-persona.en.txt

    04_learn-to-create-customer-personas_instructions.html

   03_awareness-and-consideration-marketing-funnel-stages

    01_introduction-to-the-marketing-funnel-and-its-benefits.en.txt

    02_awareness-strategies-to-get-customers-introduced-to-a-brand.en.srt

    02_awareness-strategies-to-get-customers-introduced-to-a-brand.mp4

    04_case-study-okabashi-uses-marketing-strategies-to-attract-customers-and-build_instructions.html

    05_consideration-strategies-to-build-interest-in-your-product-or-service.en.txt

    06_how-a-marketer-increases-consideration-for-a-business_instructions.html

   04_conversion-and-loyalty-marketing-funnel-stages

    01_conversion-strategies-to-increase-the-conversion-rate-on-a-website.en.txt

    02_how-a-marketer-increases-the-conversion-rate-of-an-e-commerce-website_instructions.html

    03_loyalty-strategies-to-increase-the-loyalty-of-customers-after-a-purchase.en.txt

    04_how-a-marketer-increases-the-loyalty-of-customers-post-purchase_instructions.html

   05_review-introduction-to-attract-and-engage-customers-with-digital-marketing

    01_wrap-up.en.txt

    02_glossary-terms-from-week-1_instructions.html

  02_understand-search-engine-optimization-seo

   01_how-search-works

    01_welcome-to-week-2.en.txt

    02_how-does-the-google-search-engine-work.en.srt

    02_how-does-the-google-search-engine-work.mp4

    03_how-google-determines-website-rankings.en.txt

    04_breakdown-of-the-google-search-engine-results-pages-serps.en.srt

    04_breakdown-of-the-google-search-engine-results-pages-serps.mp4

    06_jake-the-purpose-and-process-of-search-algorithms.en.srt

    06_jake-the-purpose-and-process-of-search-algorithms.mp4

   02_understand-the-basics-of-search-engine-optimization-seo

    01_what-is-seo-and-why-is-it-important.en.txt

    02_first-steps-before-implementing-seo.en.srt

    02_first-steps-before-implementing-seo.mp4

   03_keyword-research-and-website-structure

    01_keyword-research-and-recommendations.en.txt

    02_daniel-steps-and-tips-a-beginner-digital-marketer-should-take-to-optimize-a.en.srt

    02_daniel-steps-and-tips-a-beginner-digital-marketer-should-take-to-optimize-a.mp4

    03_organize-your-websites-pages-website-structure-and-navigation.en.txt

    04_site-hierarchy-best-practices_instructions.html

   04_review-understand-search-engine-optimization-seo

    01_wrap-up.en.txt

    02_glossary-terms-from-week-2_instructions.html

  03_apply-search-engine-optimization-seo

   01_optimize-a-websites-content-for-search-engine-optimization

    01_welcome-to-week-3.en.txt

    02_optimize-a-websites-content.en.srt

    02_optimize-a-websites-content.mp4

    04_optimize-images-for-a-website.en.srt

    04_optimize-images-for-a-website.mp4

   02_help-google-and-users-understand-your-content

    01_craft-effective-titles-and-meta-descriptions.en.txt

    02_control-title-links-and-snippets_instructions.html

    03_create-structured-data-markup.en.txt

    04_establish-your-business-details-on-google_instructions.html

   03_analyze-search-performance-and-user-behavior

    01_introduction-to-google-search-console.en.txt

    02_google-search-console-reports-and-metrics.en.srt

    02_google-search-console-reports-and-metrics.mp4

    04_more-tools-and-reports-in-google-search-console_instructions.html

   04_review-apply-search-engine-optimization-seo

    01_wrap-up.en.txt

    02_glossary-terms-from-week-3_instructions.html

  04_search-engine-marketing-sem-and-display

   01_understand-search-engine-marketing-sem

    01_welcome-to-week-4.en.txt

    02_understand-the-benefits-of-sem.en.srt

    02_understand-the-benefits-of-sem.mp4

    04_common-sem-ad-formats-in-google-ads.en.srt

    04_common-sem-ad-formats-in-google-ads.mp4

    06_ginny-sem-and-how-to-attract-customers.en.srt

    06_ginny-sem-and-how-to-attract-customers.mp4

   02_understand-google-ads

    01_how-google-ads-works.en.txt

    02_case-study-how-studleys-flower-gardens-uses-google-ads-to-grow-their-business_instructions.html

    03_identify-keywords-and-understand-the-ad-auction.en.txt

    04_best-practices-when-creating-a-google-ad-in-search.en.srt

    04_best-practices-when-creating-a-google-ad-in-search.mp4

    06_creating-a-google-ad_instructions.html

   03_apply-display-advertising

    01_introduction-to-display-advertising.en.txt

    02_how-to-optimize-a-responsive-display-ad-for-your-goals.en.srt

    02_how-to-optimize-a-responsive-display-ad-for-your-goals.mp4

    04_how-to-create-a-responsive-display-ad_instructions.html

   04_review-search-engine-marketing-sem-and-display-advertising

    01_wrap-up.en.txt

    02_glossary-terms-from-week-4_instructions.html

   05_course-review-attract-and-engage-customers-with-digital-marketing

    01_course-wrap-up.en.txt

    02_course-2-glossary_Course_2_Glossary.docx

    03_get-started-on-course-3_instructions.html

 Folder Names.txt

 Foundations of Digital Marketing

  01_introduction-to-foundations-of-digital-marketing

   01_getting-started-with-the-certificate-program

    01_welcome-to-the-google-digital-marketing-e-commerce-certificate.en.txt

    02_program-and-course-1-overview_instructions.html

    03_introduction-to-course-1.en.txt

    04_helpful-resources-to-get-started_instructions.html

    05_digital-marketing-e-commerce-certificate-glossary_instructions.html

   02_what-are-digital-marketing-and-e-commerce

    01_what-are-digital-marketing-and-e-commerce.en.txt

    02_what-do-digital-marketing-and-e-commerce-specialists-do.en.srt

    02_what-do-digital-marketing-and-e-commerce-specialists-do.mp4

    03_transferable-skills-for-digital-marketing-and-e-commerce.en.txt

    04_prisha-my-path-to-working-in-digital-marketing.en.srt

    04_prisha-my-path-to-working-in-digital-marketing.mp4

    06_andrew-my-path-to-working-in-digital-marketing-and-e-commerce.en.srt

    06_andrew-my-path-to-working-in-digital-marketing-and-e-commerce.mp4

   03_careers-in-digital-marketing-and-e-commerce

    01_launching-your-digital-marketing-or-e-commerce-career.en.txt

    02_agency-roles-vs-in-house-roles.en.srt

    02_agency-roles-vs-in-house-roles.mp4

    04_zuri-a-day-in-the-life-of-an-entry-level-digital-marketer.en.srt

    04_zuri-a-day-in-the-life-of-an-entry-level-digital-marketer.mp4

    05_jebb-a-day-in-the-life-of-an-entry-level-e-commerce-account-manager.en.txt

    06_e-commerce-ecommerce-or-ecommerce_instructions.html

   04_review-introduction-to-foundations-of-digital-marketing-and-e-commerce

    01_wrap-up.en.txt

    02_glossary-terms-from-week-1_instructions.html

  02_the-customer-journey-and-the-marketing-funnel

   01_how-digital-marketing-and-e-commerce-benefit-organizations

    01_welcome-to-week-2.en.txt

    02_how-digital-marketing-and-e-commerce-create-value.en.srt

    02_how-digital-marketing-and-e-commerce-create-value.mp4

    04_jen-diversity-in-digital-marketing.en.srt

    04_jen-diversity-in-digital-marketing.mp4

    06_janice-inclusive-marketing.en.srt

    06_janice-inclusive-marketing.mp4

    07_xiomara-inclusive-marketing.en.txt

   02_introduction-to-the-marketing-funnel

    01_the-customer-journey-and-journey-maps.en.txt

    02_what-is-a-touchpoint_instructions.html

    03_the-marketing-funnel.en.txt

    04_the-traditional-marketing-funnel-to-the-digital-marketing-funnel_instructions.html

   03_attract-and-engage-potential-customers

    01_the-top-of-the-funnel-awareness-and-consideration.en.txt

    02_case-study-how-mersea-structures-its-marketing-funnel_instructions.html

    03_measuring-success-at-the-top-of-the-funnel.en.txt

   04_drive-sales-and-build-brand-loyalty

    01_the-bottom-of-the-funnel-conversion-and-loyalty.en.txt

    02_measuring-success-at-the-bottom-of-the-funnel.en.srt

    02_measuring-success-at-the-bottom-of-the-funnel.mp4

   05_review-the-customer-journey-and-the-marketing-funnel

    01_wrap-up.en.txt

    02_glossary-terms-from-week-2_instructions.html

  03_digital-marketing-and-e-commerce-strategy

   01_how-companies-use-digital-marketing-to-build-their-brands

    01_welcome-to-week-3.en.txt

    02_the-value-of-brands-for-digital-marketing.en.srt

    02_the-value-of-brands-for-digital-marketing.mp4

   02_create-a-digital-marketing-and-e-commerce-strategy

    01_the-elements-of-a-digital-marketing-strategy.en.txt

    02_find-your-audience-and-understand-your-customers_instructions.html

    03_define-your-marketing-goals.en.txt

    04_how-to-set-smart-goals_instructions.html

   03_reach-customers-online

    01_paid-owned-and-earned-media.en.txt

    02_attract-customers-with-search-engine-optimization.en.srt

    02_attract-customers-with-search-engine-optimization.mp4

    03_reach-customers-with-search-engine-marketing.en.txt

    04_display-advertising_instructions.html

   04_engage-customers-through-social-media-and-email-marketing

    01_introduction-to-social-media-and-email-marketing.en.txt

    02_social-media-marketing-basics.en.srt

    02_social-media-marketing-basics.mp4

    04_build-relationships-with-email-marketing.en.srt

    04_build-relationships-with-email-marketing.mp4

   05_review-digital-marketing-and-e-commerce-strategy

    01_wrap-up.en.txt

    02_glossary-terms-from-week-3_instructions.html

  04_measure-performance-success

   01_measure-marketing-performance-success

    01_welcome-to-week-4.en.txt

    02_measure-progress-with-performance-marketing.en.srt

    02_measure-progress-with-performance-marketing.mp4

    04_working-with-data.en.srt

    04_working-with-data.mp4

   02_use-data-insights-to-improve-a-strategy

    01_attribution-models-for-digital-marketing.en.txt

    02_data-storytelling-basics.en.srt

    02_data-storytelling-basics.mp4

   03_pursue-your-new-career

    01_prepare-for-your-job-search.en.txt

    02_how-to-find-job-opportunities_instructions.html

    03_elle-build-confidence.en.txt

   04_review-measure-marketing-performance-success

    01_wrap-up.en.txt

    02_glossary-terms-from-week-4_instructions.html

   05_course-review-foundations-of-digital-marketing-e-commerce

    01_congrats-whats-coming-in-course-2.en.txt

    02_course-1-glossary_Course_1_Glossary.docx

    03_get-started-on-course-2_instructions.html

 From Likes to Leads

  01_introduction-to-from-likes-to-leads-interact-with-customers-online

   01_getting-started-with-the-course

    01_introduction-to-course-3.en.txt

    02_course-3-overview_instructions.html

   02_understanding-social-media-marketing

    01_welcome-to-week-1.en.txt

    02_the-benefits-of-social-media-marketing.en.srt

    02_the-benefits-of-social-media-marketing.mp4

    03_the-five-core-pillars-of-social-media-marketing.en.txt

    04_earned-owned-and-paid-social-media.en.srt

    04_earned-owned-and-paid-social-media.mp4

    05_the-social-media-marketing-funnel.en.txt

   03_review-introduction-to-from-likes-to-leads-interact-

    01_wrap-up.en.txt

    02_glossary-terms-from-week-1_instructions.html

  02_social-media-strategy-planning-and-publishing

   01_determining-your-social-media-marketing-strategy

    01_welcome-to-week-2.en.txt

    02_define-the-goals-of-your-social-media-strategy.en.srt

    02_define-the-goals-of-your-social-media-strategy.mp4

    03_identify-your-social-media-target-audience.en.txt

    04_popular-social-media-platforms_instructions.html

    05_choose-social-media-platforms-for-your-campaign.en.txt

    06_build-your-brand-identity-on-social-media_instructions.html

   02_offering-content-variety

    01_types-of-content-on-social-media.en.txt

    02_anna-use-earned-owned-and-paid-media-in-social-media-marketing-campaigns.en.srt

    02_anna-use-earned-owned-and-paid-media-in-social-media-marketing-campaigns.mp4

    04_case-study-how-name-glo-acquires-earned-media_instructions.html

   03_planning-when-to-publish

    01_determine-the-frequency-and-timing-of-posts.en.txt

    02_real-time-marketing_instructions.html

    03_use-a-social-media-calendar.en.txt

    04_create-a-social-media-calendar_Template_-_Social_Media_Calendar.xlsx

    05_social-media-management-tools_instructions.html

   04_review-social-media-strategy-planning-and-publishing

    01_wrap-up.en.txt

    02_glossary-terms-from-week-2_instructions.html

  03_listening-and-engagement-on-social-media

   01_social-listening

    01_welcome-to-week-3.en.txt

    02_the-importance-of-social-listening.en.srt

    02_the-importance-of-social-listening.mp4

    03_social-listening-strategies.en.txt

    04_case-study-how-eatmoverest-improves-content-with-social-listening_instructions.html

   02_engagement-on-social-media

    01_social-media-engagement.en.txt

    02_respond-to-social-media-users_instructions.html

    03_camille-respond-to-social-media-comments.en.txt

    04_increase-your-followers-on-twitter.en.srt

    04_increase-your-followers-on-twitter.mp4

    06_social-marketing-on-mobile_instructions.html

   03_composing-engaging-content

    01_write-for-social-media.en.txt

    02_develop-your-brand-voice-on-social-media.en.srt

    02_develop-your-brand-voice-on-social-media.mp4

    04_design-engaging-content-for-social-media_creativecloud.html

    04_design-engaging-content-for-social-media_illustrator.html

    04_design-engaging-content-for-social-media_instructions.html

    04_design-engaging-content-for-social-media_photoshop-elements.html

    04_design-engaging-content-for-social-media_photoshop.html

    05_make-social-media-posts-accessible_instructions.html

    07_repurpose-content-on-social-media.en.srt

    07_repurpose-content-on-social-media.mp4

    08_catherine-engage-a-social-media-audience-through-storytelling.en.txt

   04_review-listening-and-engagement-on-social-media

    01_wrap-up.en.txt

    02_glossary-terms-from-week-3_instructions.html

  04_social-media-analytics-and-reporting

   01_social-media-analytics

    01_welcome-to-week-4.en.txt

    02_understand-social-media-analytics.en.srt

    02_understand-social-media-analytics.mp4

    03_metrics-to-track-with-social-media-analytics.en.txt

    04_popular-social-media-analytics-tools_instructions.html

    06_use-social-media-data-to-drive-marketing-strategy.en.srt

    06_use-social-media-data-to-drive-marketing-strategy.mp4

    07_jon-how-data-and-social-media-analytics-informs-decision-making-and-strategy.en.txt

   02_social-media-marketing-reporting

    01_understand-social-media-reports.en.txt

    02_social-media-reports_instructions.html

    03_present-a-social-media-report.en.txt

   03_review-social-media-analytics-and-reporting

    01_wrap-up.en.txt

    02_glossary-terms-from-week-4_instructions.html

  05_paid-social-media

   01_the-value-of-paid-ads-on-social-media

    01_welcome-to-week-5.en.txt

    02_benefits-of-paid-social-media.en.srt

    02_benefits-of-paid-social-media.mp4

    03_integrate-paid-social-media-into-your-strategy.en.txt

   02_targeting-your-social-advertising

    01_develop-a-paid-social-media-strategy.en.txt

    02_ad-formats-on-social-media_formats.html

    03_choose-social-media-platforms-for-your-ads_instructions.html

    04_remarketing-on-social-media.en.txt

    05_create-an-effective-call-to-action-in-your-social-ad_instructions.html

   03_managing-a-social-advertising-budget

    01_components-of-a-paid-social-media-budget.en.txt

    02_the-cost-of-advertising-on-social-media.en.srt

    02_the-cost-of-advertising-on-social-media.mp4

    04_sabrina-conflict-resolution-and-responding-to-criticism.en.srt

    04_sabrina-conflict-resolution-and-responding-to-criticism.mp4

   04_review-paid-social-media

    01_wrap-up.en.txt

    02_glossary-terms-from-week-5_instructions.html

   05_course-review-from-likes-to-leads-interact

    01_course-wrap-up.en.txt

    02_course-3-glossary_Course-3-Glossary.docx

    03_get-started-on-course-4_instructions.html

  06_Resources.zip

 Make the Sale Build, Launch,

  01_introduction-to-make-the-sale-build-launch-and

   01_getting-started-with-the-course

    01_introduction-to-course-6.en.txt

    02_course-6-overview_instructions.html

   02_understanding-e-commerce-and-why-it-matters

    01_welcome-to-week-1.en.txt

    02_what-is-e-commerce.en.srt

    02_what-is-e-commerce.mp4

    03_the-benefits-of-selling-online.en.txt

    04_henry-my-career-path-into-e-commerce.en.srt

    04_henry-my-career-path-into-e-commerce.mp4

   03_terms-tools-and-strategies-in-e-commerce

    01_get-to-know-the-basics-of-e-commerce.en.txt

    02_learn-more-about-the-basics-of-e-commerce_index.html

    03_jaylin-the-role-of-an-entry-level-e-commerce-specialist-at-a-big-company-and-a.en.srt

    03_jaylin-the-role-of-an-entry-level-e-commerce-specialist-at-a-big-company-and-a.mp4

   04_getting-started-in-e-commerce

    01_market-research.en.txt

    02_get-started-with-market-research_instructions.html

    03_identify-your-target-audience.en.txt

    04_learn-more-about-identifying-your-target-audience_instructions.html

    05_how-to-do-product-research.en.txt

    06_product-sourcing.en.srt

    06_product-sourcing.mp4

    08_branding-in-e-commerce.en.srt

    08_branding-in-e-commerce.mp4

   05_review-introduction-to-make-the-sale-build-launch-and-

    01_wrap-up.en.txt

    02_glossary-terms-from-week-1_instructions.html

  02_learn-about-online-stores

   01_e-commerce-stores-and-how-they-work

    01_welcome-to-week-2.en.txt

    02_overview-of-e-commerce-stores.en.srt

    02_overview-of-e-commerce-stores.mp4

    04_e-commerce-platforms.en.srt

    04_e-commerce-platforms.mp4

   02_understanding-shopify

    01_introduction-to-shopify.en.txt

    02_learn-more-about-shopify_instructions.html

   03_use-shopify-for-your-e-commerce-business

    01_introduction-to-building-an-e-commerce-store.en.txt

    02_add-products-to-a-shopify-store.en.srt

    02_add-products-to-a-shopify-store.mp4

    04_finish-setting-up-a-shopify-store.en.srt

    04_finish-setting-up-a-shopify-store.mp4

    06_set-up-your-google-merchant-center-account-and-link-it-to-shopify.en.srt

    06_set-up-your-google-merchant-center-account-and-link-it-to-shopify.mp4

    07_add-google-and-other-shopping-channels-in-shopify.en.txt

    08_list-products-on-multiple-shopping-channels_instructions.html

   04_review-learn-about-online-stores

    01_wrap-up.en.txt

    02_glossary-terms-from-week-2_instructions.html

  03_ads-and-campaigns-in-e-commerce

   01_ads-in-e-commerce

    01_welcome-to-week-3.en.txt

    02_advertise-online.en.srt

    02_advertise-online.mp4

   02_google-shopping-campaigns

    01_advertise-with-google-ads-campaigns.en.txt

    02_understand-smart-campaigns.en.srt

    02_understand-smart-campaigns.mp4

    04_create-a-smart-shopping-campaign.en.srt

    04_create-a-smart-shopping-campaign.mp4

   03_e-commerce-trends-and-seasonality

    01_explore-seasonality-in-e-commerce.en.txt

    02_use-google-ads-to-plan-for-seasonality.en.srt

    02_use-google-ads-to-plan-for-seasonality.mp4

    04_optimize-your-e-commerce-marketing-strategies.en.srt

    04_optimize-your-e-commerce-marketing-strategies.mp4

    06_seasonal-budgeting-and-bidding_instructions.html

   04_review-ads-and-campaigns-in-e-commerce

    01_wrap-up.en.txt

    02_glossary-terms-from-week-3_instructions.html

  04_engage-customers-with-an-online-store

   01_designing-your-e-commerce-store-for-success

    01_welcome-to-week-4.en.txt

    02_create-an-engaging-online-experience-for-customers.en.srt

    02_create-an-engaging-online-experience-for-customers.mp4

    04_tips-for-increasing-customer-engagement_instructions.html

   02_creating-a-successful-path-to-purchase-for-

    01_introduction-to-the-checkout-process.en.txt

    02_common-reasons-for-cart-abandonment.en.srt

    02_common-reasons-for-cart-abandonment.mp4

    04_get-products-to-customers.en.srt

    04_get-products-to-customers.mp4

   03_review-engage-customers-with-an-online-store

    01_wrap-up.en.txt

    02_glossary-terms-from-week-4_instructions.html

   04_course-review-make-the-sale-build-launch-and-

    01_course-wrap-up.en.txt

    02_course-6-glossary_Course_6_Glossary.docx

    03_get-started-on-course-7_instructions.html

 Satisfaction Guaranteed

  01_introduction-to-satisfaction-guaranteed-develop

   01_getting-started-with-the-course

    01_introduction-to-course-7.en.txt

    02_course-7-overview_instructions.html

   02_customer-loyalty-and-rewards

    01_welcome-to-week-1.en.txt

    02_introduction-to-customer-loyalty.en.srt

    02_introduction-to-customer-loyalty.mp4

    03_rewards-programs.en.txt

    04_dynamic-remarketing.en.srt

    04_dynamic-remarketing.mp4

   03_develop-client-relationship-management-skills

    01_post-purchase-follow-up-methods.en.txt

    02_survey-customers-and-ask-effective-questions.en.srt

    02_survey-customers-and-ask-effective-questions.mp4

    03_how-to-provide-excellent-customer-service.en.txt

    04_measure-customer-satisfaction_instructions.html

   04_review-introduction-to-satisfaction-guaranteed-

    01_wrap-up.en.txt

    02_glossary-terms-from-week-1_instructions.html

  02_analyze-trends-for-an-online-store

   01_learn-about-e-commerce-analytics-tools

    01_welcome-to-week-2.en.txt

    02_analyze-data-to-measure-e-commerce-success.en.srt

    02_analyze-data-to-measure-e-commerce-success.mp4

    03_william-the-power-of-data.en.txt

    04_shopify-analytics-and-reports.en.srt

    04_shopify-analytics-and-reports.mp4

    06_analytics-tools-used-in-e-commerce_instructions.html

   02_monitor-e-commerce-stores-for-growth-and-revenue

    01_monitor-growth-and-revenue-for-an-e-commerce-store.en.txt

    02_key-metrics-for-monitoring-an-e-commerce-stores-performance_instructions.html

   03_make-updates-to-an-e-commerce-store-based-on-data

    01_use-data-to-improve-the-performance-of-an-e-commerce-store.en.txt

    02_conversion-rate-optimization_instructions.html

   04_identify-and-update-listings-based-on-data

    01_evaluate-product-performance.en.txt

    02_key-metrics-for-product-performance_instructions.html

   05_review-analyze-trends-for-an-online-store

    01_wrap-up.en.txt

    02_glossary-terms-from-week-2_instructions.html

  03_prepare-for-jobs-in-digital-marketing-and

   01_apply-your-skills-to-a-workplace-scenario

    01_welcome-to-week-3.en.txt

    02_project-introduction.en.srt

    02_project-introduction.mp4

    04_case-study-how-shearshare-recovered-from-unsuccessful-ads_instructions.html

   02_prepare-a-portfolio-for-job-interviews

    01_tips-to-prepare-a-portfolio-for-job-applications.en.txt

    02_create-a-professional-portfolio-using-google-sites_instructions.html