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The Thirsty Traveler - S03E03 - Secrets of Soju (Korea)
Secrets of Soju (303)
From soccer to music to food to soap operas, Korea is overtaking Japan as Asia's pop-culture capital. Riding this new wave of Korean "Kim-Chic" cool is the traditional Korean table spirit — soju.
Introduced from China in the late 13th Century, soju quickly became the preferred toast of the upper classes and royalty. Like sake, soju is enjoying a huge spike in popularity across North America and is now one of the biggest selling spirits in the world.