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For Dummies Web Marketing For Dummies Jan 2007 pdf

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Develop a plan, build a marketing-effective site, and create word-of-Web campaigns

Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques - all within your budget

Discover how to

* Make your site search engine friendly
* Close a sale on your site
* Drive traffic to your site
* Create an online marketing plan
* Take advantage of guerilla marketing
* Maximize your marketing dollars

http://www.dummies.com/WileyCDA/DummiesTitle/productCd-0470049820.html

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