You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head? "Google Analytics" is that tool, and this is the handbook you need to make it work for you. Learn to set up "Google Analytics", understand the reports it generates, and use the information to make your Web site a real asset to your business. You can get familiar with the concept of analytics, what "Google Analytics" offers, and how it compares to popular site statistics programs. You can learn to set up the program, navigate the interface, understand filters, and use goal-setting features. You can integrate "Google Analytics" with Google AdWords, and make the most of reporting dashboards. You can find out how to use analytics for marketing and content optimization, and understand what each type of report means and how to interpret it. You can explore how other companies have used analytics to improve site performance, and investigate how to use Google Analytics for complete e-commerce analysis.
Date: 12 September, 2006
Author: Mary E. Tyler, Jerri Ledford