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Ebook 15 (Unleashing the IdeaVirus) (The Most Downloaded Ebook in History) (ebook portal blogspot co

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http://ebook-portal.blogspot.com/2006/12/ebook-15-unleashing-idea-virus.html
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By Seth Godin, Malcolm Gladwell (Foreword), The #1 most downloaded eBook in history.

Turn your ideas into epidemics by helping your customers do the marketing for you. Seth Godin is an admans worst nightmare. He has made a career of exposing the limitations of traditional marketing methods while offering his own visionary solutions. He has also demonstrated the principles of the IdeaVirus firsthand: More than 250,000 copies of his e-book, Unleashing the IdeaVirus, have spread throughout the Web for free. Napster, Hotmail, GeoCities, and Volkswagen are just a few of the businesses that have successfully launched their products with an IdeaVirus by letting customers get to know and communicate with each other. This customer-to-customer dialogue spreads like a virus, costs companies next to nothing, and could signal the end to marketing as we know it.

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