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Documentary series following Willie Harcourt-Cooze, an entrepreneur with dreams of becoming a success within the confectionery industry travelling from Devon with his family to a cocoa bean farm in El Tesoro, Venezuela, Willie hopes that his will be one of the first British businesses since Cadbury to grow and manufacture its own chocolate. A fascinating insight for any would-be entrepreneur or chocolate lovers!
For Willie Harcourt-Cooze chocolate is a passion. His obsession has led him to buy a cocao farm in Venezuela and start his own chocolate factory in Devon.
Willie's dream is to create the best chocolate in the world and to get us using it in everything from sweets to soup.
But after more than a decade spent working on the farm and developing his chocolate cooking ideas, Willie is yet to make any money from his dream. He's up to his neck in debt and his family are starting to feel the pressure of Willie's chocolate obsession. The pressure is on to crack the UK chocolate market with this year's harvest.
We follow Willie's journey as he chases his fantasy, from bean to bar.
Willie's all set to go into production on his dream chocolate but how will the British public react to the 100 per cent cacao taste? With mounting debts, machinery woes and no orders it's time to pull out all the stops.
His fate lies in securing definite orders and there's no better place to start than Selfridges.
But can Willie convince the interested buyer to change his enthusiasm into an order or is this the end for Willie?
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