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Through such broadcasts, the Third Reich attempted to discourage and demoralize British and American troops and the British population within radio listening range, to suppress the effectiveness of the Allied war effort through propaganda, and to motivate the Allies to agree to peace terms leaving the Nazi regime intact and in power.
Among many techniques used, the Nazi broadcasts prominently reported on the shooting down of Allied aircraft and the sinking of Allied ships, presenting discouraging reports of high losses and casualties among Allied forces.
Although the broadcasts were widely known to be Nazi propaganda, they frequently offered the only details available from behind enemy lines concerning the fate of friends and relatives who did not return from bombing raids over Germany.
As a result, Allied troops and civilians frequently listened to Lord Haw-Haw's broadcasts in spite of the sometimes infuriating content and frequent inaccuracies and exaggerations, in the hopes of learning clues about the fate of Allied troops and air crews.