Brewed In America:
An irreverent and comical journey through the underbelly of the American beer industry.
In America, size matters. The bigger you are, the more power you have, especially in the business world.
Director Anat Baron takes you on a no holds barred exploration of the U.S. beer industry that ultimately reveals the truth behind the label of your favorite beer. Told from an insider’s perspective, the film goes behind the scenes of the daily battles and all out wars that dominate one of America’s favorite industries.
Beer Wars begins as the corporate behemoths are being challenged by small, independent brewers who are shunning the status quo and creating innovative new beers. The story is told through 2 of these entrepreneurs - Sam and Rhonda - battling the might and tactics of Corporate America. We witness their struggle to achieve their American Dream in an industry dominated by powerful corporations unwilling to cede an inch.
This contemporary David and Goliath story is ultimately about keeping your integrity (and your family’s home) in the face of temptation. Beer Wars is a revealing and entertaining journey that provides unexpected and surprising turns and promises to change the world’s opinion on those infamous 99 bottles of beer on the wall.
Oenophiles have SIDEWAYS and BOTTLE SHOCK; now their beer-loving counterparts can claim a film as their own. This truly American tale looks at the struggle between big breweries (Coors, Miller, and Budweiser) and their smaller competition (such as Dogfish Head) as the companies fight for shelf space and bar orders. Directed by Anat Baron, this documentary not only looks at the beer industry, but also examines the plight of small businesses in America.
- Rotten Tomatoes
A David and Goliath story pitting the country’s smallest brewers against the largest.
In BEER WARS, entrepreneurialism and opportunity go awry when tainted by greed and a thirst for power.
- Los Angeles Times
BEER WARS certainly raises some interesting questions, the most potent of which is, is this what capitalism was meant to be?
- New Times
BEER WARS has opened up a conversation that’s long been going on behind industry doors. An important step in changing some of the real issues independent brewers face in America today… Thanks to Baron and her film subjects, the biases, angles and facts are out on the table. Decide for yourself.
- Mutineer Magazine
This feature-length independent documentary goes behind the scenes of the U.S. beer industry, revealing the struggles of independent brewers and their battles against the corporate beer giants. Director and producer Anat Baron comes through with one of the most interesting and revealing films of the year. Pour a cold one and chug down some knowledge.
In Order of Appearance
David Rehr President, National Beer Wholesalers Association
Jeff Becker President, Beer Institute
Maureen Ogle Author, “Ambitious Brew”
Todd Alstrom Founder, BeerAdvocate
Michael Jackson Author, Beer Expert
Benj Steinman Publisher, Beer Marketer, Insights
Bob Lachky Executive Vice President, Anheuser-Busch
Norman Adami CEO, Miller Brewing Company
Frits van Paasschen CEO, Coors Brewing Company
Dick Yuengling Fifth Generation Owner, Yuengling
Charlie Papazian President, Brewers Association
Jim Koch Founder, Boston Beer Company
Kim Jordan Founder, New Belgium Brewing Company
Greg Koch Founder, Stone Brewing Company
Dewey Parsons Owner, Downtown Wine & Spirits
Jim Shpall Owner, Applejack Liquors
Steve Hoch, Phd. Professor, Wharton Business School
Carol Stoudt Founder, Stoudt Brewing Company
Garrett Oliver Brewer, Brooklyn Brewery
John Bryant Vice President, Odell Brewing
John Serbia Vice President, Brewing, Anheuser-Busch
Marc Sorini Attorney, McDermott Will & Emory
Simon Bergson Owner, Manhattan Beer Company
Chris O’Brien Author, “Fermenting Revolution”
Roberta Baskin Center for Public Integrity
Peter DeFazio Congressman (D-Oregon)
George Hacker Center for Science in the Public Interest
Sound Mix 5.1
Runtime 89 minutes
+ 40 minutes of SPECIAL FEATURES
SPECIAL FEATURES include:
Beer Wars Live Panel Discussion