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Top Performing SEO SEM Strategies Online marketing
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This eBook has been written to help put a stop to the mysteries of both search engine optimization (SEO) and search engine marketing (SEM).
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This eBook covers the following topics and tools:
Top Performing SEO/SEM Strategies
Table of Contents
Introduction
What Search Engines Want
Google Page Rank
Relevancy
Headline Relevancy
Deck Relevancy
Creating a Relevant Headline and Deck
Body Relevancy
Content Theme
Example of Tactics from IGN
Page Stickiness
Making a Site Sticky Using Video
Conversational Marketing
Outbound, Internal & Inbound Links
Increase Investor Awareness
Content Delivery Network
Static Meta Tags
Dynamic Meta Tags (Using PHP)
Meta Tag Analyzer
Keyword Density
META NAME Robots
Outbound Related Links & Inbound Links
Page Footer
Google Site Maps
CreateSitemap.php
Pay-Per-Click (PPC)
Multivariate Testing
Google Analytics
Funnel Visualization
Summary
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