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Lynda - Advanced Google Analytics 2017
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Do you want to generate better reports about your web traffic, and
make more intelligent decisions about where to focus your
marketing efforts? In this course, take an in-depth look at
Google Analytics, and learn advanced techniques that can help you
use this popular and powerful analytics tool to glean better
insights. Instructor Adriaan Brits dives into SEO metrics, and
explains how to conduct an SEO performance analysis. He also
shows how to integrate Google Analytics with WordPress; use
advanced features such as filters, views, and dimensions; build
customized team reports; conduct a conversation rate
analysis; and more.eeNote: This course picks up
where cemeGoogle Analytics Essential
Trainingc/eme leaves off. If you have questions about how Google
Analytics works straight out of the box, see that course for more
information.eeThis course is part of a Learning Path approved by
the American Marketing Association.eeGain the skills you need to
become an ca
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