Marketing-Real People Real Choices (7TH Edition) Solomon_Tam pdf

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Marketing-Real People Real Choices (7TH Edition) Solomon_Tam pdf

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Marketing-Real People Real Choices (7TH Edition) Solomon_Tam pdf

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Name:Marketing-Real People Real Choices (7TH Edition) Solomon_Tam pdf

Infohash: 57A1415F2EEC95238C9324C86F9233E3FDD8E459

Total Size: 19.86 MB

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Marketing-Real People.Real Choices.(7TH Edition).Solomon_Tam.pdf

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Marketing: Real People, Real Choices (7th Edition) by Michael R. Solomon

ISBN-10: 013217684X | ISBN-13: 978-0132176842 |
Publication Date: February 11, 2011
Size: 20MB
Pages: 600+
Format PDF

Real people, real choices, give students a real feel for marketing.

Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

The seventh edition includes more information on marketing metrics, todays new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

Enjoy!!

TamCarla